Examples
Steal shamelessly, then edit
These are starter blocks—fake addresses, fake GC names, real-world shapes. If a line makes you cringe, good: that means you are awake. Rewrite until it sounds like your crew, not like marketing.
Weekly homeowner emailShort, photo-forward, not a novel.
Change order photo sequenceWide → medium → tight, with captions.
Handoff zip checklistWhat goes in the folder so people stop asking.
Caption list (one kitchen week)Copy/paste lines you can bend.
Tag taxonomy for a four-person crewBoring on purpose.
30-second voice scriptRoom, fact, impact, next step.
Three-day job log snippetsWhat “good enough” looks like.
Rough-in email to GCAttach the zip, mean it.
Defect list bulletsTight list, not a manifesto.
Client closeout photo checklistWalk order you can reuse.